If you’re in fintech, you know that there’s a huge wave of new, innovative companies hitting the market. For the most part, this is great news for customers.
For them, it means shiny new CX, convenient integrations, the ability to have more insight into their finances… But it can also mean more hesitancy.
When so many new companies appear and vie for customers at once, it can be tough for people to know which ones are worthy of their trust and finances. Especially with the high stakes of today: a possible economic downturn, extra-tight budgets and not much room for financial error. And as exciting as the fintech wave is, not all companies are equally trustworthy.
Fintechs are now tasked with building relationships with a customer base that’s unfamiliar, skeptical and likely more financially conservative than usual.
And this is precisely where the power of trust, transparency and social proof comes into play to bridge the gap.
For those that can harness those elements to build their reputation and relationships, increased conversions is just the start. So, here are five things you need to keep in mind when setting out to win customer confidence as a fintech.
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