Reassured Logo

life insurance reassured ltd case study trustpilot

Trustpilot has been a huge driver for Reassured’s success. Anyone looking to build trust should consider using the platform. The more you can encourage your customers to leave reviews, the more authoritative it will help you become.

The Reassured team is proud to have helped protect over 400,000 families to this day. Their focus on customer satisfaction at all levels and stages of the customer journey has helped them achieve an incredible 4.8/5 TrustScore, from over 30,000 online reviews.

To better understand how the team utilise the Trustpilot platform to improve their service, build trust and showcase their reputation, we spoke with Ben Bendall, SEO & Analytics Manager at [Reassured](https://www.reassured.co.uk/).

## Why Trustpilot?

“As one of the most renowned review platforms worldwide, the authority such a rating was able to provide our brand was unquestionable. It was easy to implement and simple to request feedback from customers due to the ease of use,” says Ben.

Reassured is a service-only business, which means they leverage customer reviews as a means of establishing authority within the industry and building trust for future customers. Upon completion of application, they politely request all customers complete a review to help build up their portfolio. They now have over 30,000 reviews and have been reviewed ‘excellent’ in 89% of them. 

The business choose to use their Trustpilot star rating on most pages of the website to demonstrate their high levels of service and frequently mention their statistics within their content.


reassured homepage

reassured comparison page

Reassured also use Trustpilot to take into account any below average reviews they receive and take action to rectify where possible to ensure utmost customer satisfaction.
Their business is centered around customer satisfaction, both with existing and new, and the use of Trustpilot helps them to ensure they maintain these high standards.

## Using Trustpilot across the business

Predominantly, both their Sales and Marketing teams use Trustpilot to demonstrate the high levels of customer service delivered by Reassured.
The process begins with Sales, who will frequently leverage the company’s Trustpilot scores to showcase the trust people can put in the company. They will also then encourage customers to leave their own reviews based on their experience.

As previously mentioned, Marketing will use Reassured’s stats on most pages of the website, within their content creation and occasionally even off-site on social media and in interviews to build trust in the company and its customer service.


reassured twitter

reassured facebook

The TrustScore is also used by their Recruitment team when looking to bring new members into the team. Sales-orientated businesses often have a negative stigma attached to them, so the high levels of customer engagement and satisfaction help reassure both potential and new recruits that their job will be a rewarding one.

## How Trustpilot benefits Reassured

Reassured have grown their online presence rapidly in the past 2 years, and have experienced extreme improvements as a result. The team at Reassured strongly believe Trustpilot has a positive impact on their website and online campaigns, and as a result, they have made the decision to implement their star rating on all pages once their new website goes live early next year.

“We have been lucky to receive a huge proportion of ‘Excellent’ reviews from our customers, however, any which do not meet this standard are sent over to our complaints team. They then review the issue identified in the feedback and aim to rectify it to ensure that the customers receive the satisfaction they deserve. We also take on board these negative reviews and identify trends to modify business practices and ensure the highest possible standards for our customers,” explains Ben.

Trustpilot scores are also monitored individually per sales agent, applying bonuses for consistent high scores and further training for those who receive anything but perfect. 

This allows Reassured to ensure all of their sales agents are delivering the best standards possible, but more importantly, to identify where they may require further training.

Ben also points out:
“We are incredibly proud of our high Trustpilot rating. The sample size is not small (over 30,000 reviews), and therefore, to maintain an 89% score of ‘Excellent’ is not only a huge credit to the business as a whole, but also to the individual staff who have worked so hard to achieve this.”

## Overcoming challenges with Trustpilot

The business is only going to continue to grow, therefore, it will be a challenge to ensure that not only existing employees maintain their high standards, but also to ensure new recruits are trained to a certain level.

“We are very lucky to be thriving as a business and our TrustScore is simply helping us to succeed further,” says Ben.

“Trustpilot has been a huge driver for Reassured’s success and we would recommend anyone looking to build a positive image to their customers to consider using the platform. The more you can encourage your customers to leave reviews, the more authoritative it will help you become. Integrating the platform into the process on your business, actioning negative reviews and showcasing positive ones will only help your business succeed further. The platform is extremely easy to use and we strongly recommend it.”

The Reassured team are securing a trusted, transparent future with Trustpilot reviews. Isn’t it time you joined them?


Reassured tell us how they use Trustpilot reviews

Mobile Monster Logo 

mobile monster case study trustpilot

## Why Trustpilot?

In 2019, any online business needs to build trust in order to connect with their customers. Mobile Monster understands the power of online reviews, which is why the business decided to start leveraging the voice of the customer to not only increase the credibility of their own brand, but also drive further conversions across their platform. 

Jericho Mendoza explains:

“Our business has an interesting model, as it is purchasing devices rather than selling them. As you can imagine, there is a lot of resistance around this model as for a lot of people, it just seems too good to be true, especially with a big alternative in the market being private sale. Therefore, one of our main objectives was to build the brand’s credibility, increase trust with the consumer, and showcase trust and transparency through social proof.”

Mobile Monster’s goal was to provide customers with the largest and fairest overall representation of their brand and their service offering - a goal that Trustpilot has played a significant part in working towards. 

“The fact that we are able to source, collect and showcase the largest and fairest representation of customer satisfaction in one place is one of the biggest advantages Mobile Monster has seen from switching to Trustpilot. Another challenge we have is ensuring that we are staying consistent and on top of our game in terms of customer experience in a scalable format, and with the insights we gain from the reviews, we are, and continue to improve our service offering as we grow,” explains Jericho.

Since using Trustpilot, the business has solidified its spot at the top of the market, because they’ve been successful and consistent in providing value to consumers in this space. This is largely due to the fact that there is trust built in their brand. With the growing online space, trust is a critical component to any company’s success.

## Collecting reviews to learn, grow and improve

Mobile Monster’s internal systems and processes are custom-built from the ground up, and Trustpilot is heavily integrated across the platform. 

Through the system, customers completing orders are automatically sent an invitation to leave a review and Mobile Monster uses a close replica of the tested Trustpilot template. 

“The review responses then go directly to our customer service team, to which they respond to as soon as possible, as well as use to gain an insight on how to continuously improve the customer service quality. We actually have monthly company wide workshops with our customer service team, alongside our quality assessment team and analytics, to discuss: where we can improve, if there were any negative reviews that we can work towards improving, or if there were any positive reviews that we should celebrate,” says Jericho.

On top of that, their operations team also uses the platform to review responses across the board and see if there are any trends, whether they are positive trends that reinforce their processes or sore points that can be further improved upon.


monster mobile performance overview

Similarly, the analytics team also reviews the responses to continuously improve the user experience as a whole, and assists the operations team with process changes that need to be made in order to further satisfy their customers and improve their service offering.

## Building credibility to generate more traffic

As a business, Mobile Monster found out pretty quickly how important of a channel Google was in the consumer journey. 

They also found that by showcasing their Trustpilot rating through the [Google Seller Ratings](https://uk.business.trustpilot.com/reviews/google-new-seller-ratings-threshold-100) extension and also through [Review Snippet stars](https://uk.business.trustpilot.com/reviews/google-rich-snippet-update-what-it-means-for-businesses) on their Trustpilot profile page, they could increase conversions significantly. 

Mobile Monster’s Google ads which have integrated Trustpilot in the ad copy and ad extensions see a click-through rate of 25%, with an average cost per click of $0.37. These statistics alone showcase the power of social proof, especially at this stage in the consumer journey. Trustpilot reviews have been pivotal in building trust between Mobile Monster and the consumer so early on in the sales funnel.


Mobile Monster’s Review Snippets from their Trustpilot profile page

Mobile Monster’s Rich Snippets on their Trustpilot profile page

Mobile Monster’s Google Seller Ratings

Mobile Monster's click-through rate of 25% on ads with reviews

## Showcasing reviews at every stage of the journey

The strategy used by Mobile Monster’s marketing team was to infuse customer feedback across all of their marketing channels. Their marketing strategy is primarily digitally-led, with Google, Instagram and Facebook being the main channels used to communicate to their audience. 

The company understood very quickly that they needed to have customer reviews within their marketing material to add social proof to all of their channels, naturally building their brand’s credibility. This has helped demonstrate to new leads that Mobile Monster is a genuine, transparent, and honest business. Social proof has also helped reduce consumer doubt and has therefore increased both brand credibility and conversion rates.


monster mobile reviews on instagram

Jericho says:

“We grab a lot of reviews which really show the heart of the brand from the reflection of the comments that people are saying and we showcase these reviews in our marketing campaigns because we believe they are engaging, and social proof that we provide a lot of value to our customers.”

But Mobile Monster doesn’t only showcase reviews across social channels. They also utilise multiple Trustpilot assets throughout their entire website, upon landing on the home page, they’ve placed the Trustpilot star rating and number of reviews in the middle of the page - and clicking this link directs the user to their Trustpilot profile.


monster mobile reviews on homepage

There’s also a carousel of the most recent reviews towards the bottom of the page, as well as their Trustscore showcased in the footer. 

Lastly, Monster Mobile have a dedicated on-site reviews page with a widget that showcases all of their most recent Trustpilot reviews.


monster mobile reviews on site

monster mobile review page

Mobile Monster’s director also regularly shares his favourite reviews across the company-wide general communication channel, to emphasize just how important it is to listen to customers, and to celebrate the authenticity as well as the heart and soul that they put into their work.

Tim Duggal, Director at Mobile Monster, explains:

"To this day, I still read every single one of the reviews that our customers leave. Our vision, which is largely a customer-focused vision, is always strengthened when we listen to our customers. We can make huge improvements when looking at satisfaction from their perspective and as a result, we're continuously improving the way we're doing things.It all starts by listening to them."

Trustpilot reviews can help you deliver better customer experiences and get valuable insights. So why not sign up for a free Trustpilot account? It’s quick and easy, just click the link below.



How Mobile Monster leverages Trustpilot reviews across all its marketing channels

Adtrak logo

adtrak and clockwork removals case study

### Why Trustpilot? 

Adtrak chose Trustpilot to help them improve the quality and quantity of leads generated from the website. 

With Trustpilot’s help, the digital agency wanted to help Clockwork Removals increase their website traffic through positive search display features which would boost click-through rate and once on the website, would convert more visitors into leads thanks to the power of social proof. 

Joe Rowntree, Senior Internet Marketing Consultant at Adtrak, explains:
“Choosing the right removal company is an important decision as your chosen company is responsible for the safe transport of your beloved possessions, and also because moving home is likely to be an extremely stressful day and the right company should assist and support you as much as possible. Therefore, choosing a good removal company is of paramount importance, which means it’s highly likely that people’s decision-making process will be far longer and drawn out than for other industries.”
Being able to have positive reviews featured across this research process, in the search results, on a third-party website like Trustpilot, and also displayed on Clockwork Removals’ own website was massively important to Adtrak when they chose to partner with Trustpilot.

### Building trust earlier in the funnel

To make the most of Trustpilot reviews, Adtrak and Clockwork Removals implemented [Google Seller Ratings](https://uk.business.trustpilot.com/reviews/google-new-seller-ratings-threshold-100), a feature which allows businesses already collecting reviews from Google review partners such as Trustpilot to showcase their overall rating in paid ads on search engine results pages.

Google Seller Ratings

With Google Seller Ratings, Clockwork Removals saw an incredible 11% click-through rate increase YoY. And there’s more...


Rich Snippets

Review Snippets

Clockwork Removals also saw an increase in website traffic thanks to [Review Snippet stars](https://uk.business.trustpilot.com/reviews/google-rich-snippet-update-what-it-means-for-businesses), displayed underneath their Trustpilot profile page URL!

In the next section, Adtrak tells us how reviews helped them convert all of their new traffic.

### Improving how traffic converts on-site

To help convert more visitors into customers, Adtrak had to make a few changes to Clockwork Removals’ website in order to improve the overall customer journey, reduce consumer doubt, and build trust at every touch point.


clockwork-homepage

To do so, Adtrak and Clockwork Removals added Trustpilot widgets to key landing pages throughout the website. They also added reviews to local branch pages (SEO landing pages) to provide more credibility and local relevance.


clockwork-branch

From May to September 2019, compared to December 2018 to April 2019, Clockwork Removals saw their conversion rate skyrocket 19%. This then led to a 19% decrease in the cost of a new PPC lead.

After a lot of research and testing which showed the positive impact of Trustpilot reviews on client results, Adtrak is currently looking to implement the Trustpilot widgets throughout more stages of the buying journey to see further improvements and help more clients like Clockwork Removals.

Adtrak and Clockwork Removals are securing a trusted, transparent future with Trustpilot reviews. Isn’t it time you joined them?


How digital agency Adtrak boosted their client’s conversions using Trustpilot

Kaplan International logo

Kaplan x Trustpilot Customer Satisfaction

In this case study, we'll talk about why Kaplan chose Trustpilot Reviews to build its online reputation and create a feedback loop with customers, and discuss the results the brand has seen from using social proof.

Although they’re known far and wide, the team at Kaplan International understands that no matter how big their name, quite a bit of consideration goes into purchasing any kind of educational course — whether it’s evaluating the financial investment, or even the opportunity costs of traveling to a particular school.

Kaplan International Key Benefits

Kaplan case study - Kaplan International Key Benefits

On top of these decision-making factors, past consumer research from Trustpilot shows that [87% of learners](/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing) cite the online reputation of the school as very important to their decision-making process — with only 1% of learners saying that online reputation of an institution was not at all important to them.

To enhance their brand reputation even more, [Kaplan International](https://www.kaplaninternational.com/) looked to Trustpilot for help creating a feedback loop with their customers. They knew this would allow them to not only boost customer satisfaction, but also parlay their positive feedback into powerful social proof marketing — and ultimately, a glowing online reputation.

Interested in how they did it?

We recently spoke with Vincent Lau, Head of Performance Marketing & CRM, and Ben Walton, Performance Media & CRM Executive at Kaplan International to better understand how they incorporate Trustpilot into their stellar customer journey.

The first step is collecting reviews.

## So, how did Kaplan International build a critical mass of customer feedback?

One of the best ways to open a dialogue and tap into the minds of your customers is to get the online reviews flowing. So the team at Kaplan International decided to add Trustpilot to their student exit survey, which every student receives once their course concludes.

On the last page of the exit survey, students are presented with an option to fill out an online review through Trustpilot. If they choose to review right away, great — if they don’t, they’ll automatically receive an automatic review invitation through the Trustpilot platform after a bit of time has gone by.

On top of that, every student gets enrolled in an alumnus lead nurture series once their course concludes. The team at Kaplan International also use this touchpoint to encourage past students to review their experiences on Trustpilot.

This method of review collection has worked wonders for Kaplan International, and they’ve managed to __increase their monthly review collection by 70% on average.__

That’s a lot of valuable feedback.

## When you increase your engagement with reviewers, your Trustpilot Customer Satisfaction Score is sure to thank you

This new influx of reviews has led to plenty of opportunities for Kaplan International’s Customer Care team to wow their customers.

No matter the review sentiment, someone from the Customer Care department follows up ASAP to either thank the student for the kind words, or reply to a negative review with any necessary customer care processes for the situation.

The Customer Care team then uses [Trustpilot Analytics](/features/dashboard-analytics) to track improvements in their [Customer Satisfaction Score](https://support.trustpilot.com/hc/en-us/articles/202326718-Trustpilot-Analytics-Service-review-ratings). By following up and making their customers feel heard, the Customer Care team watched the needle move from 20 to 70 month over month.

__That’s a 250% increase in customer satisfaction, just from creating a feedback loop with their customers.__

The simple act of responding to reviews not only leads to better customer satisfaction, but it also creates a long lasting (and prosperous) brand affinity between customers and businesses.

Replying to all reviews is seen as a mark of transparency and openness — two key signifiers of a [trustworthy brand reputation](/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator). As it turns out, a trustworthy brand reputation is invaluable because today, 90% of consumers are ready to walk away from a business with a poor reputation — but Kaplan International has anything to worry about on that front.

It’s clear to see that customer satisfaction and a trustworthy brand reputation go hand in hand. But they can also lead to powerful opportunities for [customer advocacy](/reviews/build-trusted-brand/your-guide-to-customer-advocacy-what-is-it-and-why-is-it-important) and [social proof marketing](/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing).

## Satisfied customers make great brand advocates, and customer advocacy makes great ad creative

With all these kind words from their customers, adding positive customer testimonials and Trustpilot’s [third-party trust signals](/guides-reports/build-trusted-brand/why-and-how-social-proof-influences-consumers) to their marketing materials was a no brainer — after all, [87% of shoppers](/guides-reports/browsers-to-buyers/the-complete-guide-to-reviews) find ads and marketing materials more trustworthy when they show off third-party validation from Trustpilot.

With that in mind, the marketing team at Kaplan International made sure to sprinkle some social proof and trust signals into their assets for paid campaigns on Facebook:

Trustpilot x Kaplan Reviews in Facebook Ads

Trustpilot Reviews in Instagram Stories

And they didn’t miss an opportunity to create customer confidence right on their site, to make sure they were communicating trustworthiness at every phase of the buying journey.

They also added a Trustpilot widget to their contact form to reinforce customer confidence in the brand:

TrustScore on Contact Page

And they even enhanced their CRM blocks and site footer with Trustpilot claims:

TrustScore on Banner

TrustScore in Footer

Adding customer reviews to important pages on your site is one of the best ways to build up customer confidence at the right times leading up to the purchase.

That’s because online reviews and customer testimonials play a huge role in the [Zero Moment of Truth](/reviews/build-trusted-brand/5-ways-to-win-the-zero-moment-of-truth-with-reviews), one of the key decision-making moments in online purchases. Studies show that potential customers are 105% more likely to purchase after interacting with reviews or trust signals on key pages in the purchasing journey.

## When positive customer commentary becomes a better brand reputation

Of all the benefits the team at Kaplan International has enjoyed since joining Trustpilot, they’ll be the first to tell you that strengthening their brand reputation has been a highlight.

Thanks to their improved [customer satisfaction](/reviews/learn-from-customers/3-ways-reviews-can-help-you-deliver-excellent-customer-service) and all of the positive feedback they’ve collected, they can confidently show off the claims of their happy customers, which helps them back their 97% student satisfaction rate from internal studies — and remove any shadow of a doubt that Kaplan International is a globally trusted brand.

This is paramount to their (now accomplished) goal of becoming the premium choice of education, and they credit Trustpilot for that achievement.

And while we appreciate their kind words, we believe this achievement is all theirs — for recognizing the opportunity to create a feedback loop with their customers and ultimately become a better business.

How Kaplan International's customer satisfaction skyrocketed with Trustpilot

Flight Centre logo 

Flight Centre video

They are passionate, well-travelled, and are all about getting to know their customers’ holiday style to deliver 5-star, personalised experiences.

Since launching their first store in the UK in 1995, their troop of experts has grown immensely and, with more than 80 stores countrywide, they’re proud to offer anything from a family holiday or city break to a honeymoon or point-to-point flight. Today, [Flight Centre](https://www.flightcentre.co.uk/) is one of the world's largest and most successful independent travel retailers with over 1,300 stores around the globe, located throughout the UK as well as Australia, New Zealand, South Africa, the USA, Canada and more. 

To better understand how the business has been using Trustpilot reviews for the last six years, we spoke with Liz Mathews, General Manager at Flight Centre, and Imogen Altmann, Manager at the South Kensington branch. Here’s their story.


Flight Centre Key benefits

Flight centre results

## How Flight Centre use reviews as part of their marketing strategy

“We started using Trustpilot because we wanted to take a very honest look at ourselves and get some very honest feedback from our customers. We find increasingly that it’s not enough just to have financial protection and trade body memberships. The thing that really gives customers the confidence to purchase from us is hearing from real people about their actual experiences,” explains Liz Mathews.

To increase consumer confidence throughout the decision-making journey, Flight Centre leverages Trustpilot reviews absolutely everywhere in their marketing. It features all over their website and social channels, but also on their brochures and inside their stores.


Flight Centre Trustpilot reviews on Facebook

flight centre facebook reviews

Flight Centre Trustpilot logo on instagram

flight centre ads

“I use Trustpilot in a lot of my consultations. You’ll find that a lot of customers will ask you “Why should I book with you?” so showcasing our reviews everywhere is such a good opportunity for us to show that we do deliver 5-star service, we don’t just promise it,” adds Imogen Altmann.

Since showcasing Trustpilot throughout their marketing, Flight Centre found that Trustpilot reviews articulate almost better than any of their marketing materials what they do for their customers, because they are both firsthand and very personal. 

## Learning from Trustpilot reviews

Receiving 5-star reviews is great. That’s why Flight Centre aims to deliver 5-star experiences every single time, but let’s face it, it’s almost impossible to get it right every single time, and so 3 and 4-star reviews can happen. 

When they first joined Trustpilot six years ago, the Flight Centre team wanted to take a very honest look at themselves. So today, the occasional negative feedback gives them the opportunity to go back and find out what went wrong, or at what point the customer felt like the service delivered by Flight Centre wasn’t up to 5-star level. 

Their dedicated customer experience team looks at every single review that comes in and flags any that they believe require action. This allows the business to either fix the issue this time around, or improve the process for the next customer. This has proven to be a successful method as Flight Centre’s TrustScore jumped from 8.8 to 9.8 in the space of just one year. 

The company also uses reviews to get an idea of how their shops are performing, and to make sure that all of their travel consultants are operating at the right level, so that we can reward the people that are excelling.

__"If someone was thinking of partnering with Trustpilot, then I would tell them to go for it. There’s nothing to lose, all you’re going to do is show your customers why they should be booking and buying with you. We have progressed and developed so much thanks to our Trustpilot reviews, and I would certainly recommend it to any business."__

Imogen Altmann, Manager at Flight Centre South Kensington

If you’re looking to build trust, stand out from the competition and gain consumer insights to better your business just like Flight Centre did, request a free Trustpilot demo below.


Flight Centre video case study Trustpilot reviews

How Flight Centre use Trustpilot reviews to better their business

Ann Summers logo

ann summers trustpilot case study

Product reviews can increase sales up to 230%. Learn how lingerie retailer Ann Summers uses Trustpilot product reviews to convert more customers, and improve and grow as a business. 

Ann Summers started using Trustpilot reviews to collect valuable feedback and learn from consumer insights. Indeed, the team sees product reviews as one of the most effective marketing tools out there to collect feedback, learn from customers, and improve their products to grow the business in the long run.

We recently spoke with [Ann Summers](https://www.annsummers.com/) team members Karen Hitt and Laura Whittaker, Senior Online Merchandiser and Senior Online Trading & Marketing Manager, to better understand how the business learns from its Trustpilot product reviews, and how the team leverages feedback to boost their marketing efforts and increase revenue.

## Product Reviews can increase conversions up to 230%

AnnSummers Product Reviews on page example

Ann Summers product reviews

Ann Summers recently carried out some research to better understand how influential their reviews were in their customers' purchasing decisions.

To do so, they looked at a selection of products, checked each product’s star rating, and analysed how the rating score impacted the conversion rate for that specific product. 

Here’s what they found:


AnnSummers Product Reviews Impact on Conversion Rate

Ann summers conversion rate

As seen in the graphic above, the lowest conversion rate observed was 1.44%. This was seen on products with no product reviews and no star rating. Overall, Ann Summers observed an exponential increase in conversion rate as the product star rating increased too. The higher the product rating, the higher the conversion rate. 

The highest conversion rate was seen on products rated 5 stars, meaning a 5-star rating resulted in a whopping 230% conversion increase!

By testing the impact of online reviews on their consumers’ buying decision, Ann Summers found out how much of an impact product reviews placed on product pages can have on their customer journey, as well as on their conversion rate and overall business performance.

### Going from no reviews to a 1-star rating increases conversions by 76%



Unsurprisingly, the higher the star rating, the higher the chances to convert. However, interestingly, products with 1-star reviews still had a higher progression rate than products with no rating at all. 

This really demonstrates how much Ann Summers’ customers value reviews in their purchasing journey, and how much of an impact product reviews can have when shopping online.


AnnSummers Product Reviews Aggregated Conversion Increase

Ann summers increase in conversions

The incremental increase from the different star ratings seen in the graphic above really highlights how big of an impact product reviews can have in the consumer journey. 

Going from no product reviews at all to having a 1-star rating increases the conversion rate by 76%, and a 2-star rating can boost conversions by 149%!

__This proves, once again, how important it is to provide customers with product reviews throughout the buying journey, regardless of the overall rating.__

Interestingly, going from a 4 to a 5-star rating only increases conversions by 12%, but when looking at the graphic above, the incremental gains stack up to an amazing 230% conversion increase for products with 5-star reviews versus products without no reviews at all.

Ann Summers has an amazing 4.5 average star rating on their products. According to the graphics above, this means the brand should see a +218% increase in conversions from just showcasing product reviews on their product pages. Not too shabby!

We believe the numbers speak for themselves: Trustpilot Product Reviews can be an extremely powerful tool to increase your conversion rate, sales and overall marketing performance, and help customers make more informed decisions throughout the buying journey.

## How Ann Summers use reviews to improve and grow

Ann Summers’ mission is to provide their customers with the best products and customer experience they can possibly deliver. To do just that, they are continuously working on improving their products and user experience with the help of consumer insights.

One of the feedback sources their departments use to collect consumer insights are product reviews, which allow the company to highlight what works well, as well as the areas of development. This helps Ann Summers identify ways to grow and better the business.

Ann Summers’ customer service team also regularly looks at all their reviews and forwards the bad feedback to the buyers. The customer service team is in charge of flagging the overall trends, and labeling the reviews to pick up the most popular keywords. This gives them a better understanding of how the products perform individually.


Product analytics

Product performance

For example, the company recently found that some customers had trouble turning their products on and off, or couldn’t find where the charging point was. The product reviews helped them address this issue. They now offer product videos and instruction manuals to help out their customers.

Ann Summers also uses reviews to evaluate their third-party products and ensure they continue to sell the best products possible moving forward.

## Using reviews throughout their marketing

The Ann Summers’ marketing team uses Trustpilot reviews too. Indeed, they leverage their reviews and Trustpilot rating throughout all of their marketing channels. Since implementing reviews on their email channel, the marketing team has seen a higher engagement from all of their email subscribers.

The company really believes that their online reviews help them back up what they say about their own products. Since using Trustpilot, the business has seen a positive impact from __adding their reviews and ratings as an overlay to their product images__ both in the product list and on the product page.


product reviews on page

On-site reviews

Ann Summers - Product Reviews in email

Email newsletter

ann summers social proof product page

Product reviews on page

With so much commitment to Trustpilot Product Reviews, Ann Summers is securing a trusted, transparent future. 

Isn’t it time you joined them?

How Ann Summers used product reviews to increase sales by 230%

PL&Partners logo

boost ads performance with social proof

__Trustpilot: How is paid advertising done on social media?__

__Marcin Gasienica:__ Facebook and Instagram are ideal for reaching consumers worldwide in real time, and this applies to all companies regardless of their products or services.
Both platforms offer different tools to capture consumer awareness and make them want to click on an ad.

One of the great benefits of this type of advertising is that it allows us to track consumer behaviour very carefully, and it opens up new opportunities. Because we can follow consumers' digital footprints, we can tailor the ads to the purchase journey, which consists of three stages: the awareness, the reflection and the decision phase. Our data is very accurate, so we can figure out the consumer's next step as we know what stage of the journey he or she is in - it's not just guesswork.

__TP: What are the challenges your customers are facing in terms of paid advertising on social media?__

__MG:__ As far as this type of media is concerned, finding out everything about a specific person simply isn’t possible. Therefore, we can only form a general impression of consumers and work from there.

__TP: Why do you think trust is so important to your customers?__

__MG:__ Trust is the focal point of working with our customers. Our customers listen to our advice and have faith in us and in our work. And when confidence is in place, we can quickly address and deliver outstanding results. But trust is not only important to us - our customers also want to show their own customers that trust is paramount to them as they want to ensure they deliver the best possible experience.

__TP: How do your customers use Trustpilot and what improvements have they seen since leveraging social proof?__

__MG:__ Among our customers, we often see companies with online stores use Trustpilot's widgets and brand material (logo and stars) online and on other marketing channels. They all work towards improving their KPIs, such as conversion rates, bounce rate, and visitor time, which helps boost their sales. In addition, they gain better insights into their products and business so that they know what they are doing well, and where improvement is necessary.

Some of our customers leveraging Trustpilot are Shapeit.dk, UnoEuro and Flypenge. We tested ads with each one of their Trustpilot ratings.

Shapeit.dk is a family-owned company. It was founded in 2015 and specialises in fitness clothing for women. In addition to their online store, Shapeit.dk has two physical stores. When we ran ads for Shapeit.dk, we saw a 28% increase (from 127 to 163) in the number of clicks to the online store, and a 64% increase (from 292 to 479) in product impressions on ads with their Trustpilot rating.


shapeit.dk ads with trustpilot logo

We also tested ads for UnoEuro - a hotel launched back in 2004. In cases where UnoEuro's Trustpilot rating appeared in the ad, their click-through rate increased by 20%, and the number of purchases by 60%.


UnoEuro social proof on ads

Finally, we also tested ads for Flypenge.dk - a private company which airline passengers can turn to if their flights have been canceled, delayed or overbooked, and they would like help in claiming compensation.

The result of our test was that Flypenge.dk’s ads featuring their Trustpilot rating increased their click-through rate by 125% (see picture below). And their number of registrations increased by 400%.

Flypenge.dk uses social proof to boost ads performance

## Social media ads convert better with social proof

There are various ways to optimise ads on social media. With their expertise, PL & Partners have shown that social proof and trust signals are an effective tool for optimising social media marketing.

The three customer examples above show that social proof works especially well in the consideration and decision-making phase, as the increases were all seen on retargeting ads. 

For example, consumers that visited Shapeit.dk but did not buy anything were then exposed to retargeted ads from the company, as they’d previously shown interest in the brand and their products. 
This means that these consumers were in the last two stages of the purchase journey; the reflection and decision phase. 

In the final stages, it is less about the product and more about the brand itself, the consumer expectations and the customer confidence. By fulfilling these needs, a company can provide a good customer service and meet expectations. 

Confidence clearly plays a vital role in the decision-making process of potential customers. With confidence, you can deliver results faster whilst strengthening your reputation with Trustpilot reviews and ratings.

Trustpilot reviews bring businesses closer to their customers as they open up a dialogue, and provide companies with valuable insights into their customers' opinions. With good reviews and ratings, brands can build credibility and power their business forward.

If you’re looking to optimise ads by leveraging the power of social proof just like PL & Partners do with their own customers, just request a free Trustpilot demo below.




Social media agency PL&Partners show us how they boost ads performance with social proof

Noukie's logo

noukie s case study video trustpilot.PNG

Noukie s key benefits.PNG

### Building trusted customer relationships with Trustpilot
 
Since using Trustpilot, Noukie’s have considerably improved the way they work: the team understands how important it is to see things from the customer’s point of view, and the brand has found that reviews are a great way to identify the needs and wants of their customers.

Amaury explains:
“Most of our customers are new mums or pregnant women, so it’s very important for them to get third-party validation when they shop with us. Reading reviews from other customers really reassures them throughout the buying journey, and also helps them to pick the right products.”

To build trust at key touchpoints of the journey, Noukie’s showcase their reviews and TrustScore in a number of different places. Reviews can be found on the retailer’s homepage, on product pages, as well as at checkout.


Noukie s reviews on product pages.PNG

Noukie’s also share their stellar TrustScore in their email signatures, and in digital marketing campaigns. In fact, since obtaining Google Seller Ratings thanks to Trustpilot reviews, they’ve seen their traffic grow considerably, and their conversion rates skyrocket too. 

Finally, Noukie’s like to share flyers with their TrustScore both in-store and inside customers’ parcels.

### Delivering great customer experiences

But that’s not all Noukie’s do. Their marketing team has recently started using reviews to improve product descriptions, product shots, and any product-related issues customers might have had in the past.

They’ve also recently renamed their customer service team to “Customer Happiness”, and work hard on making sure the team is constantly trying to learn from feedback. 

In fact, they’ve recently been focusing on delivering better customer experiences. About 9 months ago, Noukie’s had a great 4/5 TrustScore, and decided to start spending more time identifying key areas of development and working towards better customer service. Today, Noukie’s have reached an incredible 4.5/5 TrustScore from over 5,600 reviews.

“Overall, Trustpilot has been a great tool to help us develop the eCommerce side of the business. It’s also been amazing at helping us grow our community and improve customer retention, customer satisfaction, and communication,” explains Amaury. 

If you’re looking to learn from feedback and deliver better user experiences just like Noukie’s do, just request a free Trustpilot demo below.






How Noukie’s use Trustpilot to deliver better experiences

Looka logo

How social proof helps Looka shine as a new brand in a new industry

Trustpilot x Looka Case Study

If this sounds like a futuristic concept, it is. The industry just came about in the last decade, presenting an interesting challenge to players in the space.

Compared to real live graphic designers — who can easily build trusted relationships with their clients through ongoing face-to-face interactions — Looka saw an opportunity as a new player in the online logo-making industry to grow a strong brand reputation and gain fast traction. 

Read on to learn how Looka has made waves in a new industry (with a new brand identity) thanks to some help from social proof and online reviews.

Looka's business statistics from using Trustpilot

Looka's Key Benefits from Using Trustpilot

Looka results from using Trustpilot

## Why a trustworthy brand reputation matters to Looka

The team at Looka has a singular goal: to make great design accessible and delightful for everyone. 

Small business owners turn to their platform as a trusted design tool in the first crucial steps of their entrepreneurial journey. Rather than seeking out a designer, customers use Looka’s [logo maker](https://looka.com/logo-maker/) to take [creating a brand identity](https://looka.com/) into their own hands. 

And they need to trust that by using Looka’s service, they’ll get a beautiful design that represents their unique business. 

## Boosting recognition and awareness after rebranding

Looka is still a young pup of a company. Because it was only founded in November 2016 (with the name “[Logojoy](https://looka.com/rebrand/)”), and subsequently rebranded in May 2019, they thought it would be an uphill battle to gain the entrepreneurial community’s trust.

They realized that a typical entrepreneur would approach their company with a skeptical eye. They might subconsciously ask themselves all sorts of questions, including:

- Will Looka take my money and run? 
- Will they deliver all the logo files that were promised? 
- Will Looka’s customer success team be available for post-purchase support?



How Looka works

## Building trust in a new industry

To further complicate matters, Looka’s industry barely existed until this decade.

Back then, logo makers were unsophisticated, with the quality of designs falling around amateur at best. So it’s safe to say that the logo-making industry needs a publicist. It needs to inspire more trust.

By contrast, graphic designers have historically inspired plenty of trust. They were able to work closely with entrepreneurs (in person, over the phone, via email) and hold their customer’s hand throughout the process.

They could answer specific design-related questions and provide the logic for their proposals. The designer may have also held a fancy degree or had previous clients to use as references.

Unfortunately but understandably, Looka’s graphic design platform doesn’t offer any of this. So they needed their customer reviews on Trustpilot to give prospective customers reassurance that:

- They truly didn’t need any design skills to create their logo
- They could make changes to a design after buying a logo package
- They could really design a logo in under an hour
- They were getting a cost-effective solution to get a logo designed
- They'd be getting higher quality designs than the competition
- They'd have an unlimited number of logos to choose from



Looka Customer Review Highlight Reel

Looka has had to scale a mountain when it comes to building trust in a new industry with a brand new identity. But thankfully...

## Trustpilot verified reviews to the conversion rate rescue.

Funnily enough, Looka stumbled upon Trustpilot. They were researching [Google’s guidelines](https://support.google.com/google-ads/answer/2375474?hl=en) about the third-party companies it trusts when deciding whether to give a company [Google Seller Ratings](https://business.trustpilot.com/reviews/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions), and Trustpilot seemed to be the most credible of all the options available.

Because Looka had accumulated close to a million customer signups (and 50,000 purchasers) at the time, they knew they could use Trustpilot’s manual [review invitation](https://support.trustpilot.com/hc/en-us/articles/201765266-Manually-invite-your-customers-to-write-reviews) feature, allowing them to retroactively email past customers en masse to kickstart their success even before putting [automatic review invitations](https://support.trustpilot.com/hc/en-us/articles/213703667-Automatic-Feedback-Service-AFS-2-0-setup-guide) in place.

And that’s exactly what they did when they first joined Trustpilot, and they gathered an impressive 1,000+ verified reviews in just one month.

Looka Review Invitation Best Practices

The team at Looka made sure to employ best practices in their email invitations, which ensured that their conversion rate for review responses was as high as it could possibly be.

First, they kept the email super short and to the point. Second, they let them know it would only require two minutes of their time. Turns out response rates skyrocket when you manage expectations and respect busy schedules.

As a result of this influx of new verified reviews, any time a prospective customer would Google “Logojoy reviews” or “Looka reviews,” they’d see Looka’s Trustpilot listing pop up.

And since Looka’s average review has consistently been over 4.5 stars, prospective customers instantly saw that they can use the platform with confidence, increasing Looka’s signup-to-purchase conversion rate.

On top of these rapid improvements to their online reputation, Trustpilot also adds value to many distinct teams at Looka.

## The customer success team: Striving for perfection in all areas of the business

The customer success team at Looka uses Trustpilot [reviews and insights](https://business.trustpilot.com/reviews/learn-from-customers/turning-reviews-into-revenue-how-to-get-insights-from-your-feedback) as a way of gathering feedback on all areas of the business (positive or negative). They then action this feedback by making recommendations on how they could tweak the product features, marketing messaging, or customer interactions.

Their internal recommendations can be as minor as editing a couple of words on Looka’s website. One example would be changing “business cards” to “business card designs,” so that customers aren’t misled into thinking they’re getting physical cards mailed to them.

Or it could be as complex as developing a new product feature that allows someone to use a monogram symbol as the first letter of their company name in a logo design. In fact, many of Looka’s newest and most well-liked product features started out as a suggestion in a Trustpilot review.

Finally, taking the time to respond to reviews daily gives Looka’s customer success team a chance to follow up on issues that may have been missed in other chats or emails. Responding to all reviews (both 5 star and 1 star ones) brings the team closer to their customers by allowing them to [have an open dialogue](https://business.trustpilot.com/reviews/learn-from-customers/5-reasons-why-customer-experience-is-the-pulse-of-every-business) after purchase.

The customer success team doesn’t just see these responses as a form of engagement. They see it as a way to inspire trust in potential customers — and let them know they care about them every step of the way.

Looka uses Trustpilot reviews to improve their customer experience

Customer Success Example from Looka

## The marketing team: Social proof helps build a brand customers can feel confident buying from

The marketing team at Looka makes the most of the Trustpilot widget in every way possible. From Google Seller Ratings, [Review Snippet stars](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) in organic search, and [TrustBoxes](https://business.trustpilot.com/features/trustboxes) on landing pages, to quotes from the [Image Generator](https://support.trustpilot.com/hc/en-us/articles/115010415047-Style-review-content-with-images-and-share-it-on-social-media) on social media.

Simply put, Looka wants their prospects to know they’re in safe hands. Showing off the great experiences of their recent customers is a great way to do that.

It’s all about the social proof for the marketing team. [Social proof](https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing) is the influence that the actions and attitudes of the people around us (either in real life or online) have on our behavior. The "proof" element is the idea that if other people have done it and it went well, it must be correct.

So if people are buying from Looka and rating them with five stars, then people who have never used a logo maker are more likely to do the same.

### Google Search Network: Seller Ratings lead to more sales for Looka

Every day, Looka spends thousands of dollars on Google Ads. Other industry players do the same, so the competition is fierce to say the least.

With Google Ads, the name of the game is to outcompete your competitors on CTR (click-through rate) and ROAS (return on ad spend). Getting [Google Seller Ratings](https://business.trustpilot.com/reviews/how-to-land-great-reviews-and-boost-your-google-seller-rating) had a big impact on both of these metrics for Looka.

Let’s start with CTR. You wouldn’t be shocked to hear that a prospect is more likely to click an ad if it includes 4.5 bright yellow stars (with the reassurance that this is the average rating of hundreds of reviewers). So it leads to a higher CTR.

With this higher CTR, Google assigns you a [higher quality score](https://www.wordstream.com/quality-score) (a grade out of 10 that rates the relevance of your ad to the search and searcher).

With a perfect quality score (10/10), you can achieve up to a 50% discount on ad inventory over an “average” competitor. And it doesn’t take a mathematician to figure out that a 50% reduction in your ad costs will lead to a higher return on ad spend.


Seller Ratings earned through Trustpilot lead to more sales for Looka

Looka Seller Ratings Example

### SEO: The sky's the limit with star ratings in organic search

For Looka, cultivating a presence on a third-party review site was a great move for [off-page SEO](https://business.trustpilot.com/reviews/why-does-google-care-if-your-business-has-online-reviews-in-2019) and building up credibility in the eyes of almighty search engines.

As a newer brand, growing their presence on Trustpilot helped them show off their authority, relevance, and trustworthiness to Google, leading to a steady increase in their organic rankings, especially around key search terms for their business like "logo maker". 

When potential customers type "Looka" or "logo maker" into Google, they're likely to come across Looka's business profile page on Trustpilot at the top of organic search results, complete with trustworthy review snippet stars. On top of additional clicks through to their site from their Trustpilot profile, this kind of brand authority even moves the needle for their overall organic SEO strategy. 

### Landing pages: Tipping them over the edge at the moment of truth

There’s a concept in marketing called “[moments of truth](https://en.wikipedia.org/wiki/Moment_of_truth_(marketing)),” which was first coined by the CEO of Procter & Gamble, A.G. Laffley. These are the most important touch-points you have with your audience — ones where you can truly earn their loyalty and see an increase in engagement.

For Looka, one of those moments of truth [occurs on their landing pages](https://business.trustpilot.com/reviews/build-trusted-brand/5-ways-to-win-the-zero-moment-of-truth-with-reviews) when they ask people to start designing a logo by typing in their company name.

At this point, customers may have many objections. Will this take hours? Do I have to sign up for an account? How much will I have to pay? Do I need any design skills?

Looka tries to address as many objections as possible through clear and educational copy. But there’s one objection that no amount of copy can address: have other customers had a positive experience using Looka?

That’s why Looka turns to TrustBoxes to make their [landing pages more trustworthy](https://business.trustpilot.com/reviews/5-ways-to-instill-trust-on-your-landing-pages-to-increase-conversions). They’re beautifully designed, mobile-responsive, clickable, and strike the fine balance between attention-grabbing and subtle. Most importantly, they provide all the social proof we need during a crucial moment of truth.

As a result, Looka gets a higher visitor-to-signup conversion rate by having these present under each of their CTAs.


Looka boosts CTA conversions with social proof thanks to Trustboxes

## The operations team: Getting the top 1% talent to sign on the dotted line

When the operations team is trying to attract and retain top talent, they’re often asked about whether they’ve achieved product-market fit. Since many candidates won’t have heard about Looka before interviewing there, they want to know that we have a large and passionate customer base.

The best way to prove this out is to show off their Trustpilot reviews with the carousel widget. The carousel widget pulls in the 25 most recent 5-star reviews, with a timestamp, the customer name, the title, and details of the review. The timestamp, while subtle, lets candidates know that Looka is selling hundreds of logo packages every day.

While Looka can’t prove what impact the carousel widget has on the quality and quantity of applications, they’re willing to bet that having Trustpilot reviews on their careers page helps us attract more of the top 1% of talent in Toronto.



Reviews on Careers page

## The product team: Removing the most painful pain points

The product team looks at any one or two star reviews to make sure there are no recurring bugs or major pain points that multiple customers are experiencing.

As soon as they identify any such cases, they’ll log them in Asana as a bug and have a developer look to squash the bug ASAP.

The below example perfectly summarizes an example where there’s a bug that we wouldn’t have been able to catch and action without the help of (unfortunately but fortunately) [negative reviews](https://business.trustpilot.com/reviews/5-reasons-why-you-shouldnt-remove-negative-feedback) on Trustpilot.



Product team uses reviews to fix pain points

## Unlocking business development opportunities through customer feedback

Looka has also been able to prove to potential business development partners that they truly are best-in-class by comparing their Trustpilot rating with their competitors. 

Doing so has allowed them to develop an affiliate partnership with Wordpress.com, which has unlocked significant growth.



How reviews lead to business development and growth

## Looka powers their innovative business forward with customer reviews

As a company that’s just shy of its third anniversary, Looka faces the same challenges that other young companies face.

One of their primary challenges is product innovation — finding ways to stay ahead of the curve and be able to compete against their competitors in the design space.

As their product evolves, Looka’s main focus is maintaining customer happiness. The team at Looka understands that they wouldn’t be where they are today without them, so they’re constantly aiming to support and educate them as they change moving forward.

Ready to take a page out of Looka’s book and make customer reviews work for all aspects of your business? Create a Trustpilot free account on the link below.

Refurbs logo

Laptop

Hvordan bygger man bro mellem genbrug og troværdighed? Dette spørgsmål har virksomheden Refurb været nødt til at stille sig selv og finde svaret på. Læs med hér, og find ud af, hvordan de gør.

Refurb blev grundlagt i 2008 ud fra tanken om at gøre en forskel ved at opkøbe brugt IT-udstyr af høj kvalitet fra erhvervslivet, klargøre det, så det er så godt som nyt, og sælge det videre til virksomheder, offentlige institutioner og forbrugere. De få dele, der ikke kan genbruges, bliver derimod genanvendt, så intet går til spilde. Og det er ikke kun blevet ved tanken; Refurb håndterer nemlig 70.000 enheder om året og anses for at være blandt de førende virksomheder inden for genbrugt IT i Skandinavien.

Refurb har skabt en forretning baseret på cirkulær økonomi, og det gjorde de endda, før begrebet blev alment kendt. Når de har købt brugt IT-udstyr, sletter de først dataene, hvorefter de renoverer, rengør og tester udstyret, også kaldet “refurbishing”. Næste skridt er at installere ny software, og så er det igen klar til salg. Alt sammen er med til at gøre en forskel for miljøet, der virkelig kan mærkes.

Men elektronik er fintfølende, så Refurb er nødt til at sikre, at hele loopet fungerer, fra de får et brugt produkt ind, til det når ud til slutbrugeren. Og det kan de finde ud af ved hjælp af feedback fra deres kunder. Derfor tilmeldte de sig Trustpilot i 2011 for at indsamle anmeldelser og få bedre indsigt i deres virksomhed og produkter. Og med et samlet antal anmeldelser på 7.700 er der en del indsigt at hente.

På Refurbs forside ses et udpluk af deres anmeldelser, stjernebedømmelse og samlet antal anmeldelser.

Udpluk af anmeldelser

## Værdifuld indsigt fra kundeanmeldelser

Refurb anvender indsigterne fra deres kundefeedback til at gennemgå alle trin i deres produktrejse og forbedre kundeoplevelsen, for elektronik kræver stor årvågenhed. 
Hvis en kunde for eksempel skriver, at vedkommende har købt en computer, der ikke vil starte, kan Refurb gå i dialog med kunden og bruge anmeldelsen til at finde ud af, hvor problemet ligger. Det kan være den pågældende model, der er problemet, det kan være opstået under deres behandling af produktet, eller måske ligger fejlen hos fragtfirmaet. Hvis det drejer sig om modellen, tager de den muligvis ud af deres sortiment, hvis problemet er opstået under deres behandling af produktet, sørger de for at forbedre deres processer, og hvis fragtfirmaet har ansvaret, løser de problemet i samarbejde med dem. 
Refurbs kundeservice og marketingafdeling har især stor gavn af indsigten fra deres kundeanmeldelser. Eksempelvis har Refurbs marketingafdeling ved hjælp af kundefeedback kunnet forbedre indpakningen af deres laptops, så emballagen nu beskytter deres produkter optimalt. Peter Hove, medstifter og kommunikationsdirektør i Refurb, siger:

> *"I forbindelse med overgangen fra standardpapkasser til vores egne, brandede kasser var det alfa og omega, at det – udover et visuelt løft – også blev oplevet som både bedre, mere sikkert og lettere ifm. returnering, af vores kunder. Derfor fulgte vi, særligt i perioden efter introduktionen af den nye indpakning, al kunderespons meget tæt. Det gjaldt (og gælder) også Trustpilot, hvor vi får masser af indsigter om ikke kun selve produktet, men også vores emballage, fordi emballagens primære opgave er at beskytte produktet under transport, og så må det visuelle være sekundært."*

## Social proof skaber troværdighed

Udfordringen for Refurb har især været at opbygge forbrugernes tillid til genbrugt IT-udstyr. Derfor har Refurb brug for at vise deres kunder, at de kan regne med dem, og at deres produkter er trygge valg. Med Trustpilots widgets viser de deres 5-stjernede bedømmelse, samlet antal anmeldelser og TrustScore på 4.8 på deres website, i deres markedsføring og på de sociale medier.

Refurb fremviser deres bedømmelser og antal anmeldelser øverst og nederst på deres websider.

Stjerner og score øverst

Stjerner og score nederst

Og social proof er ideelt til at bygge bro mellem genbrug og troværdighed. Rasmus Berg Madsen, Refurbs Operations Manager, fortæller:

> *"For år tilbage oplevede vi en vis mistro til det at købe genbrugt IT – det var før begreber som refurbishment og cirkulær økonomi var så udbredte, som de er i dag. Det var derfor altafgørende for os, at vores kunder havde et ærligt og åbent forum, hvor de kunne dele deres oplevelser – og særligt vigtigt, at det ikke var modereret af os. Derfor var Trustpilot den helt rigtige løsning til at vise vores kunder, at der ikke var noget, de skulle bekymre sig om. Trustpilot er stadig et værdifuldt redskab – særligt stjernesystemet – til at sikre social proof og vise, at man faktisk godt kan stole på, at vi leverer et godt produkt."*

For Refurb er genbrug det grønne guld, og kundernes tillid til genbrugt IT er grundlæggende for at kunne sprede det gode budskab. Så da de nåede hele 7.000 anmeldelser på Trustpilot, markerede de det på deres Facebook-profil.

Fra FB

Kundeanmeldelser skaber stor værdi for Refurb

Enkla Juridik

Læs, hvordan det svenske advokatfirma Enkla Juridik øgede konverteringsraten med 36 % ved hjælp af TrustBoxe.

Enkla Juridiks medarbejdere er juridiske eksperter inden for områder som familieret, immigrationsret, erhvervsret osv.

Jurister Enkla Juridik - Niels Groenewegen.JPG

Enkla Juridiks jurister

__Enkla Juridik__ er et digitalt advokatfirma med kontor i Stockholm, Linköping og Örebro, men de tilbyder deres services over hele landet. De yder kvalificeret rådgivning i juridiske sager inden for både civil- og virksomhedsret. Vi snakkede med Enkla Juridiks administrerende direktør, Niels Groenewegen, som gav os et indblik i, hvordan de bruger Trustpilot, og hvilke resultater de har opnået.

Enkla Juridik begyndte at bruge Trustpilot i foråret 2018 med det formål at styrke deres omdømme. Idéen var at nå ud til potentielle klienter og fremvise deres dygtige jurister. Med over 300 anmeldelser og en stjernebedømmelse på 4,9 er Enkla Juridik på nuværende tidspunkt rangeret som nr. 1 i kategorien *Juridisk rådgivning* på Trustpilots svenske website.

*__“Vi vil vise, hvor dygtige vores jurister er, og dermed styrke vores omdømme”, siger Niels Groenewegen, Enkla Juridiks administrerende direktør.__*

Advokatfirmaets website er nemt at finde rundt på, og det fremgår tydeligt, hvem de er, og hvad de kan hjælpe med. På hver webside har de integreret en TrustBox-widget, som fremviser deres stjernebedømmelse og antal anmeldelser, så besøgende og potentielle klienter nemt får øje på og kan læse om de oplevelser, tidligere klienter har haft med firmaet.

Screenshot 2020-12-07 at 08.40.01

Enkla Juridik widget

Som marketingansvarlig arbejder Niels Groenewegen aktivt med at synliggøre anmeldelser på firmaets website samt i deres markedsføring på sociale medier og Google. Udover disse initiativer bruger Enkla Juridiks medarbejdere også TrustBoxe i deres e-mailsignaturer.

adm. direktør

## Mennesker og tal

Kundetilfredshed kan ofte måles i tal, men bag tallene er mennesker og deres oplevelser. For at opnå en målbart højere kundetilfredshed kræver det, at man foretager et kvalitativt arbejde med fokus på god kundeservice og åbenhed over for feedback. En god stjernebedømmelse på Trustpilot er tydelig online og øger antallet af besøgende og potentielle klienter, som kan booste både konverteringsraten og salget.

For Enkla Juridik har Trustpilots widgets, som fremviser klienternes anmeldelser og bedømmelser på deres website, været den mest værdifulde Trustpilot-funktion, da den har været med til at øge konverteringsraten på deres startside med hele 36 %. Og efter de integrerede en TrustBox-widget på deres “Om os”-side, er konverteringsraten steget med 20 %. Dette er en fantastisk fremgang, som er et direkte resultat af den tillid, kundeanmeldelser er med til at opbygge.

På billedet ses data fra perioden før og efter, Enkla Juridik implementerede Trustpilots widgets på deres website den 18. maj 2019.

Ökning i CR på startsidan - Niels Groenewegen.JPG

Enkla Juridik - data

Takket være alle anmeldelser, som skrives om Enkla Juridik på Trustpilot, er firmaet også blevet mere synlige på Google. Med en konstant strøm af nye kundeanmeldelser er det lykkedes Enkla Juridik at kvalificere sig til Google Sellers Ratings, som nu ses i deres Google-annoncer. __Siden da er klikraten på deres Google-annoncer steget med 1,7 %.__

Bild Google Sellers Ratings - Niels Groenewegen

Google-annonce

Advokatfirmaet bruger også Trustpilots markedsføringsmateriale i retargeting-annoncer på Facebook og Instagram, og Niels Groenewegen er begejstret for effekten:

“Resultatet er, at mange klienter, der ikke kontaktede os i første omgang, vender tilbage. Og derudover styrker det vores omdømme over for besøgende, der ikke har en presserende juridisk sag, men som muligvis får brug for hjælp i fremtiden.”

## Jura handler om mennesker

Jura handler om mennesker, og dér kommer Trustpilot ind i billedet. For et firma som Enkla Juridik, som brænder for netop disse to ting, er klienternes oplevelser det vigtigste. Ved hjælp af Trustpilot-anmeldelser får advokatfirmaet en konstant strøm af feedback og et bedre indblik i, hvordan de kan udvikle deres forretning med den individuelle oplevelse i fokus. De har eksempelvis fundet ud af, at de ikke var klare nok i deres kommunikation om, hvordan klienterne kan få deres juridiske omkostninger godtgjort. Enkla Juridik arbejder dagligt med at skabe en tryg og smidig oplevelse for mennesker, som har brug for hjælp med alt fra administrative sager til juridiske tvister, og det går ikke ubemærket hen.

*__“Mange af vores klienter kontakter os, fordi de har læst nogle af vores +300 anmeldelser.” – Niels Groenewegen__*

Enkla Juridik øgede konverteringsraten med 36 % ved hjælp af TrustBoxe

Find ud af, hvordan Trustpilots kunder bruger vores anmeldelsesplatform til at styke deres omdømme og virksomhed, ved f.eks. at øge deres konverteringsrater og forbedre deres kunderejse.

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