With their easy-to-use app and great customer service, they’ve achieved an amazing 4.6/5 TrustScore from over 25,000 reviews!

To better understand how [YourParkingSpace](https://www.yourparkingspace.co.uk/) leverages Trustpilot reviews to revolutionise parking in the UK, we spoke with Tamar Sakadjian, Brand Marketing Director.

__Trustpilot: Why was trust important to you before coming to Trustpilot?__

__Tamar Sakadjian:__ As a start-up disrupting an industry that has remained stagnant in processes, we frequently found ourselves defending the modern digital pre-book concept to car park operators and other commercial clients. 

Rather than battling archaic perceptions in the boardroom, we found the power in showcasing trust and user experience to senior managers and decision-makers far outweighed the infant case studies we had.

__Trustpilot: How do you collect reviews from your clients through the use of your app?__

__TS:__ At the end of a booking, we send a push notification to drivers, and ask them to review the space they just parked in. This push notification is followed up by an email and reminder email if the review has not been made, providing 3 touchpoints in an effort to obtain some insightful feedback.

Yourparkingspace app

__Trustpilot: Are there multiple departments or teams using Trustpilot?__

__TS:__ Our Quality Control team manage our Trustpilot reviews and report on the issues and solutions we’ve provided over the course of the month, supported by technological recommendations as well as process and policy recommendations off the back of the reviews. These reports are provided to senior management each month, who then review the recommendations, and implement the relevant suggestions. 

Our Business Development department also use any feedback about a commercial location (product review) to optimise our relationships. For example, reviews about a complicated entry or exit process for a driver are used to approach our commercial partners for direct integrations between their barrier technology and our booking platform. 

__Trustpilot: How do you use Trustpilot reviews to build trust, grow, and innovate?__

__TS:__ Our CEO, Harrison Woods, promotes our Trustpilot reviews via his email signature:

“See YourParkingSpace [Clients](https://www.yourparkingspace.co.uk/car-park-management/case-studies) and check out our [Trustpilot reviews](https://uk.trustpilot.com/review/yourparkingspace.co.uk?utm_medium=trustbox&utm_source=Mini). 🚀🚀🚀🚀🚀🚀”

We also showcase our great star rating on our homepage and parking pages. And we have a section on our homepage that is dedicated to showcasing our Trustpilot reviews.



Trustpilot social proof on the website of yourparkingspace

homepage reviews yourparking space trustpilot

trustpilot reviews yourparkingspace

From time to time, we share selected Trustpilot reviews across our social media channels. It’s a great way to share social proof and remind our followers what our existing customers think of our service.

yourparkingspace twitter

We need to listen and understand both the parts of the service that our users’ value, as well as the common pain points in order to develop actionable insights for the development of our platform.
 
Our biggest advancement came from the common grievance of on-site staff at commercial partner locations being unfamiliar with the pre-book initiative managed by top-level management within the organisation. This caused frustrations on arrival, and added demand from our Customer Happiness team - a less than seamless experience overall. 

YourParkingSpace leveraged these reviews in conjunction with revenue forecasts to convey the importance of a direct integration with legacy technology at the car park. Our pre-book platform integrates directly with any parking management system, feeding all booking details through to the onsite technology, and identifying pre-book customers as authorised vehicles without the need of human intervention.

__Trustpilot: Have you measured any improvements from leveraging reviews across your marketing channels?__

__TS:__ User reviews are crucial to the development of the YourParkingSpace platform and have significantly improved the overall service quality we deliver. 

Our rapid growth in both booking numbers and space listings came unsurprisingly as a result of positive social proof magnified by the use of Trustpilot as a ‘trust symbol’.

Notable improvements made to our service have been:

1. __Introduction of a refund and cancellation policy__ to pre-set expectations for both Driver and Space Owner and keep our customer service levels consistent.
2. __Overhaul of our communication strategy__ including transactional emails, text message notifications and application push notifications, guiding both Drivers and Space Owners every step of the way.
3. __Assembled a dedicated Quality Control team __to monitor, listen and action feedback from our users, as well as tighten listing checks in-house to ensure a high quality of new locations are being made available for bookings.

__Trustpilot: What are your challenges going forward as a business?__

__TS:__ Supplying the demand of drivers that need a parking space will be one of our challenges moving forward as a business. Building our inventory at the rate of demand will be difficult, however, our growing brand presence and commercial partnerships with property giants such as Whitbread Plc, Regus Group Plc and Tesco Supermarkets, will provide us with the platform to grow the number of available parking spaces at a far quicker rate, illustrating the importance of our commercial relationships within our mission to revolutionise parking in the UK.

Overcoming resistance from traditional parking operators is another notable challenge, and one in which Trustpilot plays a pivotal role. Traditional companies within the sector can sometimes view YourParkingSpace as a threat to their business as opposed to embracing the technology solutions we provide, and identifying YourParkingSpace as an enabler. We enable traditional and offline car parks to continue their business in the future, the digital revolution.

Keeping up with industry advancements and environmental duty of care is our most exciting challenge. EV, driverless vehicles, smart cities, making sure that we are embracing technological advancements within the industry, and developing our service in line with consumer and environmental demand is a challenge we enjoy facing every day. 

[Find out more](https://www.yourparkingspace.co.uk/using-yps/drivers) about YourParkingSpace, or [download their app](https://www.google.com/url?q=http://onelink.to/4wbsup&sa=D&ust=1557997804237000&usg=AFQjCNEDbZyF4WH2EOQOATZtdZWdeWgdTw) today.

__With so much commitment to Trustpilot, YourParkingSpace is securing a trusted, transparent future. Isn’t it time you joined them?__


yourparkingspace case study

Why YourParkingSpace chose Trustpilot to stay true to its customer service mission

Video Credit Conseil de France FR subtitles

Trustpilot reviews can help you improve your customer experience too. Create a free account below.

credit conseil - trustpilot case study

How Crédit Conseil de France uses reviews to improve customer experience 

## How Canvas Factory uses Trustpilot to build trust

When Canvas Factory started exploring review solutions, they were looking for two things: a licensed Google Review partner to gain more visibility via Seller Ratings and Review Snippets, and a platform that would be recognised globally. 

Working with Trustpilot has allowed Canvas Factory to get more visibility earlier in the journey. Having reviews displayed right on SERPs (search engine results pages) means customers who plan to purchase a product will be provided with as much information and user-generated content as possible, before they’ve even landed on the website.


Screenshot 2019-04-24 at 11.21.16

In addition to displaying reviews on search, Canvas Factory also showcases its Trustpilot rating and customer reviews at every stage of the journey. The website’s homepage and product pages all include reviews in order to boost customer confidence and reduce scepticism throughout the journey.  

Trustpilot social proof on the website of CanvasFactory

trustpilot homepage canvas factory

trustpilot product page canvas factory

The company also chose to add the Trustpilot trust mark in their customers’ shopping carts. This helps reduce cart abandonment and generally increases conversions. 

Customer reviews front and center on Canvas Factory's checkout page 

trustpilot cart canvas factory

Canvas Factory understands how important it is to showcase their reputation on social channels too. Today, 59% of consumers visit the brand’s social media account(s) once a week or more before making a purchase, and 87% of consumers trust an ad more if it has a Trustpilot logo or rating.

Tim explains:

“Sharing and posting reviews is key to amplifying trust signals to Canvas Factory’s current and future customers. The Trustpilot platform has been used to visually share reviews across the site, post reviews on social media, for broad based advertising and also to integrate reviews into email campaigns. This increases the brand’s visibility and offers consumers a chance to create dialogue, while placing the brand and products into their purchase behaviours.”


tp customer ratings

## Why engaging with customers helps Canvas Factory grow as a business

Canvas Factory chose Trustpilot as a review platform because of its openness. The business really believes it is essential for all customers to be able to give and share feedback, both positive or negative. Collecting honest feedback allows Canvas Factory to gather consumer insights, identify areas of developments, and engage with existing customers.

The team communicates with customers through Trustpilot reviews: Canvas Factory tries to keep all customers happy and satisfied by addressing issues quickly, as today, 95% of unhappy customers return if the business resolves the issue efficiently.


trustpilot review canvas factory

“Both the marketing and customer service teams use Trustpilot as a director indicator of how the brand is doing in being consistent with its values, character, and culture,” says Tim.

“Trust is such an important brand asset for us. It supports product and service improvements along with growth and revenue, and allows us to deliver a seamless customer experience.”

“The Trustpilot team have worked closely with us throughout the process, from strategy through to implementation, to ensure that we achieve success with our review strategy. This has been done through regular business reviews, strategy meetings, and A/B testing guidance to ensure that the platform delivers solutions driving results.”

As Canvas Factory continues to grow and improve, they’ll use Trustpilot reviews to continually improve their service, demonstrate their value to new, potential, and existing customers as well as boost sales and revenue.

To learn more about Trustpilot and how reviews can help your company grow, innovate and improve, request a demo below.


canvas print case study

How Canvas Factory builds trust with customers

Flinders

Find out how Trustpilot reviews could help your business too, request a free demo below.

Flinders case study

How Flinders use reviews to build trust throughout the customer journey

grand shoes trustpilot case study

grand shoes case study


That’s why Grand Shoes, a Swedish retailer, promises trendy and sports shoes to all its customers. The company’s maximum dedication to customer satisfaction has helped them gather an amazing 4.9/5 TrustScore, from over 2,200 reviews on Trustpilot (please note that those numbers were updated on the 25th of March 2021).

*So, how did Grand Shoes make it happen?*

Grand Shoes believes in providing their customers with the best quality products, the best customer experience, and the best customer service they can deliver. Customer feedback has helped the company build credibility from the ground up, and gain new customers’ trust faster.

Our review experts recently met with their Swedish team to better understand why they chose Trustpilot to grow their reputation in Sweden and abroad, and how they make the most of their reviews to continually grow and improve.

Discover their story below from the founder and CEO of Grand Shoes, Fredrik Hammarqvist!

Grand Shoes

Trustpilot reviews can help your business too. Sign up for a free account below.

Grand Shoes reveal how Trustpilot helped them build credibility in new markets

### Building trust at every stage of the journey

For an online business, trust is vital when you are dealing with people over the phone, and never face-to-face. That’s why Safe Financial finds displaying honesty and credibility at every stage of the journey essential for business growth.

“Our customers are at the core of what we do, so it’s incredibly important that they trust us. Consumers want to be able to trust the brands they interact with, which is why we display honesty and credibility across all channels in order to build brand awareness and positive brand experiences and gain trust for the long term,” says Sue.

For Safe Financial, trust cements the relationship between what the business promises its customers, and what the business actually does and delivers on. Trustpilot’s features and the ability to share customer feedback at every step of the user journey, and learn from it, is one of the reasons why Safe Financial started collecting reviews with Trustpilot.

Today, Safe Financial aims to build trust as early as possible in the buying journey. They do so by providing consumers with as much information as possible directly in the search engine results pages (SERPs). 

Trustpilot, being a Google review partner, helped Safe Financial acquire enough reviews to qualify for Review Snippets and Google Seller Ratings, which can help increase click-through rates and conversions. 

Sue explains: 

“Google seller ratings and Rich Snippet stars help us stand out from the competition and get more visibility in SERPs. It’s been a great way to build trust earlier in the buying journey.”

Safe Financial’s Review Snippets in SERPs

Safe Financial rich snippets

The business also leverages reviews on their homepage and product pages, as well as on a dedicated ‘[review page](https://safefinancial.com.au/reviews)’ accessible directly on-site.


Safe financial homepage

Safe financial product page

Recent studies have found that 80% of consumers are more likely to purchase from a brand if they saw positive user reviews on the company’s Facebook page.

To convert more consumers and build trust on social channels, Safe Financial uses Trustpilot’s Facebook integration as well as Trustpilot’s Image Generator feature to share and display reviews on their social media accounts.

Safe Financial’s Trustpilot Integration

Use of Trustpilot reviews integration on the Facebook page of Safe Financial

Safe Financial facebook integration Trustpilot reviews

Safe Financial uses Trustpilot's Image Generator tool to showcase reviews on social media

Safe Financial ads Trustpilot

The company also chooses to display the Trustpilot logo in retargeted ads - a smart move, considering a recent Trustpilot survey found that 87% of consumers trust an ad more if it features a Trustpilot logo or rating.

Safe Financial Facebook ads 2

### Improving and growing your business with reviews

But collecting reviews doesn’t just help you grow your bottom line. It can also help you improve internal processes, and gather consumer insights to better understand your customers’ expectations and continually strive to develop and improve.

“At Safe Financial, we use Trustpilot Analytics to review our performance, our conversions, and identify what works and what can be improved. Both our marketing department and customer service team work hard on measuring customer satisfaction and gathering customer insights from the feedback we receive. We also think it’s extremely important to respond to all forms of feedback - positive or negative - to resolve issues efficiently.”

Safe Financial also utilises its TrustScore as a benchmark for customer satisfaction in order to drive excellence across the business. 

“We consider a TrustScore of 9.5/10 the minimum benchmark for customer satisfaction, so we’re very proud to have achieved a 9.6 score.

“Trustpilot has been an effective tool to build our reputation as a trusted lender in the small loans market in Australia. Your Trustpilot rating can quickly change with a few poor ratings, so being consistent in every single customer interaction to build brand credibility both online and offline for the long term is essential” says Sue.

Trustpilot reviews give you the tools to help you build a great brand using reputation marketing, and to power your business forward. Gathering customer feedback helped Safe Financial grow as a business, build trust and credibility to boost customer confidence, and turn both new and existing customers into loyal advocates.


If you’d like to learn how Trustpilot reviews can help you too, why not schedule a free demo? It’s quick and easy. Just click the link below.

Safe Financial Trustpilot case study

How Safe Financial leverages Trustpilot reviews across all channels

Atom Bank

atom bank case study

How Atom Bank achieved their 5-star rating on Trustpilot

trustpilot helped a digital agency boost their client's conversions

trustpilot helped a digital agency boost their client's converisons

### Why Trustpilot?

To understand why Epiphany came to Trustpilot, and why they recommend Trustpilot to their clients, we need to ask a more pressing question: ‘Why reviews?’
Epiphany explains:

“We understand how important it is for potential customers to feel comfortable when buying from a brand. As consumers become more and more empowered, using trust signals to reassure visitors throughout the buying journey and build trust through third-party validation is simply not an option for businesses anymore.”

“Despite being a big revenue driving business, Furniture Choice is not as well known as others in the market such as DFS, SCS and Oak Furnitureland. As a result, it’s important to use social proof to boost customer confidence and reduce scepticism as much as possible. Nothing does that more than other customers’ validation.”

Furniture Choice became a Trustpilot client in January 2012 and haven’t looked back since. They display Trustpilot reviews across all channels, and now have an amazing 9.3/10 TrustScore from over 7,500 reviews.


Furniture Choice reviews homepage

Furniture Choice reviews integration FB

Furniture choice twitter reviews image generator

### A/B testing with Trustpilot widgets

To get the most of Trustpilot reviews, Epiphany and Furniture Choice experimented with Trustpilot widgets on-site. 

“We wanted to be tactical about where we situated and utilised the logo.”

Furniture Choice expressed their wish to reduce cart abandonment, and boost customer confidence where they needed it most - at the end of the buying journey.

They tested having the Trustpilot logo on the basket page to reassure and encourage users. And it worked! 

Below is a snapshot of the checkout page with and without the trust signals:


Control Basket

Trustpilot Basket

After implementing the reviews, Epiphany and Furniture Choice saw an incredible 22% increase in conversion rate (from the 15th of December 2018 to the 15th of January 2019). 

After a lot of research and user testing which showed the positive impact of Trustpilot reviews on client results, Epiphany is currently looking to implement the Trustpilot widgets throughout more stages of the buying journey to see further improvements and help more clients like Furniture Choice.

Epiphany and Furniture Choice are securing a trusted, transparent future with Trustpilot reviews. And we think it’s time you joined them!


How Trustpilot helped this digital marketing agency boost their client's conversions by 22%

letsgetchecked trust healthcare

LetsGetChecked Healthcare

### Why Trustpilot?

Peter Foley, CEO and Founder, started LetsGetChecked to put customers at the center of the process, with the aim to provide them with the same level of clinical oversight they would receive if they went through the existing healthcare infrastructure. 

A central part of this vision was ensuring that every customer received exemplary customer service, which brought the company to Trustpilot. 

“Our medical technology platform provides connectivity between our customers and global laboratories for personal health testing. We are enabling customers to order, manage and track their own clinical outcomes through a personal online account. For an important purchase like this, it’s important for consumers to feel like they can fully trust and rely on us”, explains Peter Foley.

### Improving customer satisfaction with reviews

Since going live with Trustpilot in 2017, the business’ Trustpilot rating has improved from a great 8.7, to an amazing 9.6/10. 

That improvement has been achieved by listening to and learning from the voice of the customer, and turning great and constructive feedback into consumer insights. 

“Trustpilot users have given us feedback on everything: From our packaging, instructions and delivery, to our website usability, customer service and nursing support. The feedback we receive on a daily basis is incredibly valuable to us, as it is helps us understand what works, and what needs to change. Without Trustpilot, we would not be providing as good a service to our customers”, says Peter.


letsgetchecked review management

LetsGetChecked is ISO 13485 certified as a medical device manufacturer, and Trustpilot is an integral part of the certification. 

Their customer reviews, and their incredible TrustScore, are both part of their formal Quality Management System processes to ensure they meet customer and regulatory compliance. 

The company reviews both positive and negative feedback with the aim to improve customer experience, and meet and exceed expectations on an ongoing basis.

### Showcasing reviews throughout the journey

Leveraging reviews throughout the buying journey helps boost customer confidence and reduce doubt and scepticism. 

This is one of the reason why Letsgetchecked showcases Trustpilot reviews both on-site and at each stage of the journey.


letsgetchecked reviews on-site

letsgetchecked product reviews

According to research, 23% of people buy through social media recommendations, and 40% of businesses use social media to generate sales. That’s why Letsgetchecked also makes the most of the Trustpilot-Facebook integration, and share its customers’ feedback on social channels.


letsgetchecked facebook

Letsgetchecked understands that trust is earned, not owed. Reviews give you the tools to build a great brand using reputation marketing and power your business forward.

If you’d like to boost customer confidence, increase your conversions and turn visitors into loyal customers, why not create your own Trustpilot account? It’s quick, easy and free! Just click the link below.


healthy lifestyle letsgetchecked and trustpilot reviews

LetsGetChecked reveal how they leverage Trustpilot reviews to build trust in the healthcare industry

Refurbs logo

Laptop

Hvordan bygger man bro mellem genbrug og troværdighed? Dette spørgsmål har virksomheden Refurb været nødt til at stille sig selv og finde svaret på. Læs med hér, og find ud af, hvordan de gør.

Refurb blev grundlagt i 2008 ud fra tanken om at gøre en forskel ved at opkøbe brugt IT-udstyr af høj kvalitet fra erhvervslivet, klargøre det, så det er så godt som nyt, og sælge det videre til virksomheder, offentlige institutioner og forbrugere. De få dele, der ikke kan genbruges, bliver derimod genanvendt, så intet går til spilde. Og det er ikke kun blevet ved tanken; Refurb håndterer nemlig 70.000 enheder om året og anses for at være blandt de førende virksomheder inden for genbrugt IT i Skandinavien.

Refurb har skabt en forretning baseret på cirkulær økonomi, og det gjorde de endda, før begrebet blev alment kendt. Når de har købt brugt IT-udstyr, sletter de først dataene, hvorefter de renoverer, rengør og tester udstyret, også kaldet “refurbishing”. Næste skridt er at installere ny software, og så er det igen klar til salg. Alt sammen er med til at gøre en forskel for miljøet, der virkelig kan mærkes.

Men elektronik er fintfølende, så Refurb er nødt til at sikre, at hele loopet fungerer, fra de får et brugt produkt ind, til det når ud til slutbrugeren. Og det kan de finde ud af ved hjælp af feedback fra deres kunder. Derfor tilmeldte de sig Trustpilot i 2011 for at indsamle anmeldelser og få bedre indsigt i deres virksomhed og produkter. Og med et samlet antal anmeldelser på 7.700 er der en del indsigt at hente.

På Refurbs forside ses et udpluk af deres anmeldelser, stjernebedømmelse og samlet antal anmeldelser.

Udpluk af anmeldelser

## Værdifuld indsigt fra kundeanmeldelser

Refurb anvender indsigterne fra deres kundefeedback til at gennemgå alle trin i deres produktrejse og forbedre kundeoplevelsen, for elektronik kræver stor årvågenhed. 
Hvis en kunde for eksempel skriver, at vedkommende har købt en computer, der ikke vil starte, kan Refurb gå i dialog med kunden og bruge anmeldelsen til at finde ud af, hvor problemet ligger. Det kan være den pågældende model, der er problemet, det kan være opstået under deres behandling af produktet, eller måske ligger fejlen hos fragtfirmaet. Hvis det drejer sig om modellen, tager de den muligvis ud af deres sortiment, hvis problemet er opstået under deres behandling af produktet, sørger de for at forbedre deres processer, og hvis fragtfirmaet har ansvaret, løser de problemet i samarbejde med dem. 
Refurbs kundeservice og marketingafdeling har især stor gavn af indsigten fra deres kundeanmeldelser. Eksempelvis har Refurbs marketingafdeling ved hjælp af kundefeedback kunnet forbedre indpakningen af deres laptops, så emballagen nu beskytter deres produkter optimalt. Peter Hove, medstifter og kommunikationsdirektør i Refurb, siger:

> *"I forbindelse med overgangen fra standardpapkasser til vores egne, brandede kasser var det alfa og omega, at det – udover et visuelt løft – også blev oplevet som både bedre, mere sikkert og lettere ifm. returnering, af vores kunder. Derfor fulgte vi, særligt i perioden efter introduktionen af den nye indpakning, al kunderespons meget tæt. Det gjaldt (og gælder) også Trustpilot, hvor vi får masser af indsigter om ikke kun selve produktet, men også vores emballage, fordi emballagens primære opgave er at beskytte produktet under transport, og så må det visuelle være sekundært."*

## Social proof skaber troværdighed

Udfordringen for Refurb har især været at opbygge forbrugernes tillid til genbrugt IT-udstyr. Derfor har Refurb brug for at vise deres kunder, at de kan regne med dem, og at deres produkter er trygge valg. Med Trustpilots widgets viser de deres 5-stjernede bedømmelse, samlet antal anmeldelser og TrustScore på 4.8 på deres website, i deres markedsføring og på de sociale medier.

Refurb fremviser deres bedømmelser og antal anmeldelser øverst og nederst på deres websider.

Stjerner og score øverst

Stjerner og score nederst

Og social proof er ideelt til at bygge bro mellem genbrug og troværdighed. Rasmus Berg Madsen, Refurbs Operations Manager, fortæller:

> *"For år tilbage oplevede vi en vis mistro til det at købe genbrugt IT – det var før begreber som refurbishment og cirkulær økonomi var så udbredte, som de er i dag. Det var derfor altafgørende for os, at vores kunder havde et ærligt og åbent forum, hvor de kunne dele deres oplevelser – og særligt vigtigt, at det ikke var modereret af os. Derfor var Trustpilot den helt rigtige løsning til at vise vores kunder, at der ikke var noget, de skulle bekymre sig om. Trustpilot er stadig et værdifuldt redskab – særligt stjernesystemet – til at sikre social proof og vise, at man faktisk godt kan stole på, at vi leverer et godt produkt."*

For Refurb er genbrug det grønne guld, og kundernes tillid til genbrugt IT er grundlæggende for at kunne sprede det gode budskab. Så da de nåede hele 7.000 anmeldelser på Trustpilot, markerede de det på deres Facebook-profil.

Fra FB

Kundeanmeldelser skaber stor værdi for Refurb

Enkla Juridik

Læs, hvordan det svenske advokatfirma Enkla Juridik øgede konverteringsraten med 36 % ved hjælp af TrustBoxe.

Enkla Juridiks medarbejdere er juridiske eksperter inden for områder som familieret, immigrationsret, erhvervsret osv.

Jurister Enkla Juridik - Niels Groenewegen.JPG

Enkla Juridiks jurister

__Enkla Juridik__ er et digitalt advokatfirma med kontor i Stockholm, Linköping og Örebro, men de tilbyder deres services over hele landet. De yder kvalificeret rådgivning i juridiske sager inden for både civil- og virksomhedsret. Vi snakkede med Enkla Juridiks administrerende direktør, Niels Groenewegen, som gav os et indblik i, hvordan de bruger Trustpilot, og hvilke resultater de har opnået.

Enkla Juridik begyndte at bruge Trustpilot i foråret 2018 med det formål at styrke deres omdømme. Idéen var at nå ud til potentielle klienter og fremvise deres dygtige jurister. Med over 300 anmeldelser og en stjernebedømmelse på 4,9 er Enkla Juridik på nuværende tidspunkt rangeret som nr. 1 i kategorien *Juridisk rådgivning* på Trustpilots svenske website.

*__“Vi vil vise, hvor dygtige vores jurister er, og dermed styrke vores omdømme”, siger Niels Groenewegen, Enkla Juridiks administrerende direktør.__*

Advokatfirmaets website er nemt at finde rundt på, og det fremgår tydeligt, hvem de er, og hvad de kan hjælpe med. På hver webside har de integreret en TrustBox-widget, som fremviser deres stjernebedømmelse og antal anmeldelser, så besøgende og potentielle klienter nemt får øje på og kan læse om de oplevelser, tidligere klienter har haft med firmaet.

Screenshot 2020-12-07 at 08.40.01

Enkla Juridik widget

Som marketingansvarlig arbejder Niels Groenewegen aktivt med at synliggøre anmeldelser på firmaets website samt i deres markedsføring på sociale medier og Google. Udover disse initiativer bruger Enkla Juridiks medarbejdere også TrustBoxe i deres e-mailsignaturer.

adm. direktør

## Mennesker og tal

Kundetilfredshed kan ofte måles i tal, men bag tallene er mennesker og deres oplevelser. For at opnå en målbart højere kundetilfredshed kræver det, at man foretager et kvalitativt arbejde med fokus på god kundeservice og åbenhed over for feedback. En god stjernebedømmelse på Trustpilot er tydelig online og øger antallet af besøgende og potentielle klienter, som kan booste både konverteringsraten og salget.

For Enkla Juridik har Trustpilots widgets, som fremviser klienternes anmeldelser og bedømmelser på deres website, været den mest værdifulde Trustpilot-funktion, da den har været med til at øge konverteringsraten på deres startside med hele 36 %. Og efter de integrerede en TrustBox-widget på deres “Om os”-side, er konverteringsraten steget med 20 %. Dette er en fantastisk fremgang, som er et direkte resultat af den tillid, kundeanmeldelser er med til at opbygge.

På billedet ses data fra perioden før og efter, Enkla Juridik implementerede Trustpilots widgets på deres website den 18. maj 2019.

Ökning i CR på startsidan - Niels Groenewegen.JPG

Enkla Juridik - data

Takket være alle anmeldelser, som skrives om Enkla Juridik på Trustpilot, er firmaet også blevet mere synlige på Google. Med en konstant strøm af nye kundeanmeldelser er det lykkedes Enkla Juridik at kvalificere sig til Google Sellers Ratings, som nu ses i deres Google-annoncer. __Siden da er klikraten på deres Google-annoncer steget med 1,7 %.__

Bild Google Sellers Ratings - Niels Groenewegen

Google-annonce

Advokatfirmaet bruger også Trustpilots markedsføringsmateriale i retargeting-annoncer på Facebook og Instagram, og Niels Groenewegen er begejstret for effekten:

“Resultatet er, at mange klienter, der ikke kontaktede os i første omgang, vender tilbage. Og derudover styrker det vores omdømme over for besøgende, der ikke har en presserende juridisk sag, men som muligvis får brug for hjælp i fremtiden.”

## Jura handler om mennesker

Jura handler om mennesker, og dér kommer Trustpilot ind i billedet. For et firma som Enkla Juridik, som brænder for netop disse to ting, er klienternes oplevelser det vigtigste. Ved hjælp af Trustpilot-anmeldelser får advokatfirmaet en konstant strøm af feedback og et bedre indblik i, hvordan de kan udvikle deres forretning med den individuelle oplevelse i fokus. De har eksempelvis fundet ud af, at de ikke var klare nok i deres kommunikation om, hvordan klienterne kan få deres juridiske omkostninger godtgjort. Enkla Juridik arbejder dagligt med at skabe en tryg og smidig oplevelse for mennesker, som har brug for hjælp med alt fra administrative sager til juridiske tvister, og det går ikke ubemærket hen.

*__“Mange af vores klienter kontakter os, fordi de har læst nogle af vores +300 anmeldelser.” – Niels Groenewegen__*

Enkla Juridik øgede konverteringsraten med 36 % ved hjælp af TrustBoxe

Find ud af, hvordan Trustpilots kunder bruger vores anmeldelsesplatform til at styke deres omdømme og virksomhed, ved f.eks. at øge deres konverteringsrater og forbedre deres kunderejse.

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